Algonquin Outfitters Mission Statement

"To promote the enjoyment of the outdoors & deliver value to our customers by providing a full range of innovative and leading-edge quality equipment, coupled with expert advice, that stems from a shared enthusiasm for outdoor adventure."

Our Mission Statement says a lot about who we are, & serves to differentiate ourselves from our competitors. It also gives us a blueprint for action & behaviour, from the importance we place on product knowledge to how we treat our customers. For many of us at AO, it's not so much a job as a way of life.